Nirvan Business Development Group is a leading business development and marketing consulting company that specialize in helping small and medium-sized enterprises (SMEs) create sustainable growth through successful expansion into international markets.
Nirvan Business Development Company is a mix of International Experience, Investment Power and knowledge of ongoing business trends with key players from well-known multi-national companies.
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships.
We offer a wide range of global business solutions to help SMEs succeed in international markets including, international business development, market research, feasibility studies, market analysis and selection, market entry strategy, lead generation, partner search, brand development, overseas marketing and promotion, public relations, product launch and trade show support services.
In practice, the term business development and its actor, the business developer, have evolved into many usages and applications. Today, the applications of business development and the business developer’s tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers. For this reason, it has been difficult to discern the unique features of the business development function and whether these activities are a source of profits.
Recent systematic research on the subject has outlined the contours of an emerging business development function with a unique role in the innovation management process. The business development function seems to be more matured in high-tech, and especially the pharma and biotech, industries.
Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements):

  • Sales
  • Finance
  • Marketing
  • Mergers and acquisitions
  • Legal
  • Strategic management
  • Proposal management or capture management

The "pipeline" refers to flow of potential clients which a company has started developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. Enterprises usually support pipelines with some kind of customer relationship management tool or database, either web-based solution or an in-house system. Sometimes business development specialists manage and analyze the data to produce sales management information. Such management of information could include:

  • Reasons for wins/losses
  • Progress of opportunities in relation to the sales process
  • top performing sales people/sales channels
  • Sales of services/products

For larger and well-established companies, especially in technology-related industries, the term "business development" often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each other's expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products. Business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate.
Business development is to be thought of as a marketing tactic. The objectives include branding, expansion in markets, new user acquisition, and awareness. However, the main function of Business Development is to utilize partners in selling to the right customers. Creating opportunities for value to be ongoing in the long-term is very important. To be successful in Business Development the partnership must be built on strong relationships.

 

Get in Touch!

Telephone: (+9821) 88 61 69 20
Email: info@nirvan.co

Address: apt 8, No. 59, West Brazil, South Shiraz, Mollasadra St, Tehran, Iran

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